grace brumley
creative director, nyc

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MAC Costmetics #IONLYWEARMAC 

For the reissue of MAC’s iconic 90s line of nudes, we created and launched a social-first brand awareness activation surrounding the #IOnlyWearMac campaign resulting in 7.8M social impressions, $3.5M MIV, reach of 729M and 25 media placements. 

WWD
Page Six
Daily Mail
The Fashion Spot
E! News
  1. Creative Direction
  2. Programming Strategy
  3. Design Direction
  4. 3D Rendering & Custom Fabrication
  5. Event Photography Direction