grace brumley
creative director, nyc

HOME
           WORK            ABOUT








if this did that

ITDT is a prompt-based creative studio making unconventional art through creative play. We’re partnering with brands and artists across industries to ask (and answer) unexpected questions that break through the monotony of algorithmic advertising and create moments that stick with you.

if this did that is about the power of creative connection in pursuit of weird art; expanding our idea of what’s possible through concepts that bring together the most talented people across mediums, letting creativity run wild to ask “what if___did___?”. 

ITDT is building a creative playground for weird ideas.  See more at @ifthisdidthat

Pictured:
if edible arrangements did a rebrand
if fine dining did girl dinner
if bass pro shop did a backgammon board

  1. Creative Direction
  2. Creative Strategy
  3. Photo & Video Direction and Set Design
  4. Graphic Design & AI 
  5. Post Production Management