grace brumley
creative director, nyc

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DIBS Beauty Rebrand

We reimagined the DIBS Brand from start to finish with updated positioning, a brand new tagline and an refreshed visual identity, resulting in a brand identity that separates DIBS from the rest of the market while celebrating and supporting their roots and core audience.
  1. Creative Strategy
  2. Logo lockup & wordmark
  3. Typography
  4. Graphic elements
  5. Color palette
  6. Design templates
  7. Photography guidelines
  8. Brand book